http://www.sacstarts.com/taxonomy/term/264/0 en http://www.sacstarts.com/2007/11/07/teledirect-eyeballfarm-merge-create-instantexpert <p>Sacramento call-center management firm <a href="http://www.teledirect.com/">TeleDirect</a> has absorbed <a href="http://eyeballfarm.com">EyeballFarm</a>, a Sacramento-based local search engine marketing&nbsp;consultancy.</p> <p>The two companies have created InstantExpert, a product that aims to provide an online and offline advertising platform for small&nbsp;businesses.</p> <p>InstantExpert will assist vertical advertisers in buying local advertising services across a range of media. The performance of these ads are tracked through online traffic and call center volume, and the ad packages are then optimized to maximize lead&nbsp;generation.</p> <p>By focusing on vertical, local markets, InstantExpert can offer pre-optimized ad&nbsp;packages.</p> <p>The InstantExpert platform is expected to launch in early&nbsp;2008.</p> http://www.sacstarts.com/2007/11/07/teledirect-eyeballfarm-merge-create-instantexpert#comments Advertising Eyeballfarm InstantExpert Local Merger TeleDirect Wed, 07 Nov 2007 22:05:38 +0000 Adam Kalsey 32929 at http://www.sacstarts.com