A few months back Tom Shields of Woodside Funds wrote a post for VentureBeat on investing principles for web 2.0 companies. Nisan Gabbay of Startup Review subsequently distilled it down into 7 indicators of consumer Internet success. Let me suggest only 5 keys to success.

A British expat living in San Francisco, Ben Metcalfe took a trip back to London and had a discussion about lack of a startup scene in the UK.

Does it matter where you locate your startup? While it seems that the SF Bay Area is the most fertile breeding ground for startups, is it necessary to launch there?

Company: WhosOnMyPage
Founded: March 2006
Founders: Mike DiCarlo and Layton Wedgeworth

WhosOnMyPage just did a re-launch on February 9th, which included support for tracking the social networks Bebo, Friendster, and Hi5. This is a Sacramento company, and the guys are regulars at SacStarts dinners.